Coverart for item
The Resource Brand harmony : achieving dynamic results by orchestrating your customer's total experience, Steve Yastrow

Brand harmony : achieving dynamic results by orchestrating your customer's total experience, Steve Yastrow

Label
Brand harmony : achieving dynamic results by orchestrating your customer's total experience
Title
Brand harmony
Title remainder
achieving dynamic results by orchestrating your customer's total experience
Statement of responsibility
Steve Yastrow
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1959-
http://library.link/vocab/creatorName
Yastrow, Steve
Illustrations
illustrations
Index
no index present
LC call number
HD69.B7
LC item number
Y47 2003
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Brand name products
  • Business names
  • Marketing
Label
Brand harmony : achieving dynamic results by orchestrating your customer's total experience, Steve Yastrow
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 154-155)
Contents
The parable of the concert -- How was your experience? -- How brand impressions are formed ... and why it matters -- Everything is marketing -- Brute force branding ... and why it doesn't work -- Bigger, louder, more clever, who cares? -- Brand harmony -- What does it sound like to be your customer? -- Exercise 1: Brand harmony audit - what does it sound like to be your customer? -- Exercise 2: What do they think of you, now? -- Designing brand harmony -- Forget your "unique selling proposition" what's your "desired brand perception?" -- Step 1 for designing brand harmony: creating a picture of success -- Exercise 3: Panning for gold -- Exercise 4: Creating a picture of success -- Step 2 for designing brand harmony: defining the customer action you need to help you achieve success -- Exercise 5: Customer action - who they are and what we want them to do -- Step 3 for designing brand harmony: discovering the "desired brand perception" -- Exercise 6: Discovering the desired brand perception -- What will they think of us if we're successful? -- Step 4 for designing brand harmony -- Orchestrating customer experiences -- Exercise 7: finding the brand essence -- Exercise 8: touchpoint mapping -- Exercise 9: the orchestrated marketing plan -- VI. Be the brand! -- The will to create brand harmony -- Conclusion: marketing's Copernican revolution
Control code
ocm51764428
Dimensions
24 cm.
Edition
1st ed.
Extent
xii, 160 p.
Isbn
9781590790533
Lccn
2003004305
Note
Gift of Charles F. Lindsay.
Other physical details
ill.
System control number
(OCoLC)51764428
Label
Brand harmony : achieving dynamic results by orchestrating your customer's total experience, Steve Yastrow
Publication
Bibliography note
Includes bibliographical references (p. 154-155)
Contents
The parable of the concert -- How was your experience? -- How brand impressions are formed ... and why it matters -- Everything is marketing -- Brute force branding ... and why it doesn't work -- Bigger, louder, more clever, who cares? -- Brand harmony -- What does it sound like to be your customer? -- Exercise 1: Brand harmony audit - what does it sound like to be your customer? -- Exercise 2: What do they think of you, now? -- Designing brand harmony -- Forget your "unique selling proposition" what's your "desired brand perception?" -- Step 1 for designing brand harmony: creating a picture of success -- Exercise 3: Panning for gold -- Exercise 4: Creating a picture of success -- Step 2 for designing brand harmony: defining the customer action you need to help you achieve success -- Exercise 5: Customer action - who they are and what we want them to do -- Step 3 for designing brand harmony: discovering the "desired brand perception" -- Exercise 6: Discovering the desired brand perception -- What will they think of us if we're successful? -- Step 4 for designing brand harmony -- Orchestrating customer experiences -- Exercise 7: finding the brand essence -- Exercise 8: touchpoint mapping -- Exercise 9: the orchestrated marketing plan -- VI. Be the brand! -- The will to create brand harmony -- Conclusion: marketing's Copernican revolution
Control code
ocm51764428
Dimensions
24 cm.
Edition
1st ed.
Extent
xii, 160 p.
Isbn
9781590790533
Lccn
2003004305
Note
Gift of Charles F. Lindsay.
Other physical details
ill.
System control number
(OCoLC)51764428

Library Locations

    • Bryn Athyn College, Swedenborg LibraryBorrow it
      2925 College Drive, Bryn Athyn, PA, 19009, US
      40.1343319 -75.0607419
Processing Feedback ...