Coverart for item
The Resource Building a marketing plan : a complete guide, Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar, (electronic resource)

Building a marketing plan : a complete guide, Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar, (electronic resource)

Label
Building a marketing plan : a complete guide
Title
Building a marketing plan
Title remainder
a complete guide
Statement of responsibility
Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar
Creator
Contributor
Subject
Genre
Language
eng
Summary
The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that they can appreciate various marketing concepts and put them together in an easy to read guide. Demanding and savvy customers along with a turbulent marketing environment, require marketers to be highly sensitive to the environmental monitoring systems capable of identifying the latest marketing trends and opportunities and threats at an early stage. In response to these issues, the proposed manuscript covers the themes of planning, implementing and controlling marketing activities, which will provide guidance to marketers and non-marketer alike, in undertaking a marketing plan. The latest research findings in the marketing area are included. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful
Member of
Additional physical form
Also available in print version.
Cataloging source
CaBNVSL
http://library.link/vocab/creatorName
Wong, Ho Yin
Illustrations
illustrations
Index
no index present
LC call number
HF5415.13
LC item number
.W653 2011 EBOOK
Literary form
non fiction
Nature of contents
  • dictionaries
  • abstracts summaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Radel, Kylie
  • Ramsaran-Fowdar, Roshnee
  • Credo Reference (Firm)
Series statement
Marketing strategy collection,
http://library.link/vocab/subjectName
Marketing
Target audience
specialized
Label
Building a marketing plan : a complete guide, Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar, (electronic resource)
Link
http://search.credoreference.com/content/title/bepmkplan
Instantiates
Publication
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
1. Introduction to marketing planning -- 2. The situation analysis -- 3. Analyzing the target market, part 1, marketing research -- 4. Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- 5. Marketing objectives and strategy formulation -- 6. Planning for products and brands -- 7. Planning for pricing -- 8. Planning for integrated marketing communications -- 9. Planning for distribution channels and market logistics -- 10. Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example -- References
Control code
9781782680611
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (19 entries)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781782680611
Isbn Type
(online)
Other physical details
44 images, digital files.
Specific material designation
remote
System control number
  • (CaBNVSL)slc00231442
  • (Credo)bepmkplan2011
  • (OCoLC)825028238
System details
Mode of access: World Wide Web
Label
Building a marketing plan : a complete guide, Ho Yin Wong, Kylie Radel, Roshnee Ramsaran-Fowdar, (electronic resource)
Link
http://search.credoreference.com/content/title/bepmkplan
Publication
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
1. Introduction to marketing planning -- 2. The situation analysis -- 3. Analyzing the target market, part 1, marketing research -- 4. Analyzing the target market, part 2, consumer behavior and the target marketing process (segmentation, targeting, and positioning) -- 5. Marketing objectives and strategy formulation -- 6. Planning for products and brands -- 7. Planning for pricing -- 8. Planning for integrated marketing communications -- 9. Planning for distribution channels and market logistics -- 10. Marketing implementation and control -- Appendix: Pindari Boomerang Factory marketing plan example -- References
Control code
9781782680611
Dimensions
unknown
Edition
1st ed.
Extent
1 online resource (19 entries)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781782680611
Isbn Type
(online)
Other physical details
44 images, digital files.
Specific material designation
remote
System control number
  • (CaBNVSL)slc00231442
  • (Credo)bepmkplan2011
  • (OCoLC)825028238
System details
Mode of access: World Wide Web

Library Locations

    • Bryn Athyn College, Swedenborg LibraryBorrow it
      2925 College Drive, Bryn Athyn, PA, 19009, US
      40.1343319 -75.0607419
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