Coverart for item
The Resource Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett

Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett

Label
Creating your library brand : communicating your relevance and value to your patrons
Title
Creating your library brand
Title remainder
communicating your relevance and value to your patrons
Statement of responsibility
Elisabeth Doucett
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
Doucett, Elisabeth
Dewey number
659.1902
Illustrations
illustrations
Index
index present
LC call number
Z716.3
LC item number
.D68 2008
Literary form
non fiction
http://library.link/vocab/subjectName
  • Libraries
  • Branding (Marketing)
Label
Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett
Instantiates
Publication
Note
Includes index
Contents
Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions
Control code
ocn190860097
Dimensions
23 cm.
Extent
xiii, 124 p.
Isbn
9780838909621
Isbn Type
(pbk. : alk. paper)
Lccn
2008000983
Other physical details
ill.
System control number
(OCoLC)190860097
Label
Creating your library brand : communicating your relevance and value to your patrons, Elisabeth Doucett
Publication
Note
Includes index
Contents
Defining marketing and branding -- Why brand? -- Who should be involved in the branding process? -- The ideal brand -- Where to start : the brand audit -- The story : defining your message -- The visuals : attention-grabbing support for your message -- Brand standards, brand advocates, and marketing -- How to work with outside help -- Evaluating your brand : short-term and long-term -- Maintaining your brand -- Blogs and brands -- Common pitfalls and false assumptions
Control code
ocn190860097
Dimensions
23 cm.
Extent
xiii, 124 p.
Isbn
9780838909621
Isbn Type
(pbk. : alk. paper)
Lccn
2008000983
Other physical details
ill.
System control number
(OCoLC)190860097

Library Locations

    • Bryn Athyn College, Swedenborg LibraryBorrow it
      2925 College Drive, Bryn Athyn, PA, 19009, US
      40.1343319 -75.0607419
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