Coverart for item
The Resource Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis

Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis

Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
Title
Promotional cultures
Title remainder
the rise and spread of advertising, public relations, marketing and branding
Statement of responsibility
Aeron Davis
Creator
Author
Subject
Genre
Language
eng
Summary
"In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us."--Page [4] of cover
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Davis, Aeron
Index
index present
LC call number
P94.6
LC item number
.D38 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication and culture
  • Communication and culture
  • Mass media and culture
  • Advertising
  • Public relations
  • Marketing
Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages [203]-236) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Part I. Producers, consumers and texts. Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- Part II. Commodities, media and celebrity. Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- Part III. Politics, markets and society. Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
Control code
ocn827267058
Dimensions
23 cm
Extent
xi, 247 pages
Isbn
9780745639826
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)827267058
Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis
Publication
Bibliography note
Includes bibliographical references (pages [203]-236) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
Part I. Producers, consumers and texts. Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture -- Part II. Commodities, media and celebrity. Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power -- Part III. Politics, markets and society. Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
Control code
ocn827267058
Dimensions
23 cm
Extent
xi, 247 pages
Isbn
9780745639826
Media category
unmediated
Media MARC source
rdamedia
System control number
(OCoLC)827267058

Library Locations

    • Bryn Athyn College, Swedenborg LibraryBorrow it
      2925 College Drive, Bryn Athyn, PA, 19009, US
      40.1343319 -75.0607419
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