The Resource Steroid scandals and endorsement deals : understanding why businesses should drop celebrity athletes, Holly Adams

Steroid scandals and endorsement deals : understanding why businesses should drop celebrity athletes, Holly Adams

Label
Steroid scandals and endorsement deals : understanding why businesses should drop celebrity athletes
Title
Steroid scandals and endorsement deals
Title remainder
understanding why businesses should drop celebrity athletes
Statement of responsibility
Holly Adams
Title variation
Steroid scandals and endorsement deals
Creator
Subject
Language
eng
Summary
Based on psychological and business studies, it can be concluded that it is in the best interest of businesses if celebrity athletes are dropped from endorsement deals following steroid scandals...This paper analyzes the case of cycling star Lance Armstrong to support this argument
Member of
http://library.link/vocab/creatorName
Adams, Holly
Index
no index present
Literary form
non fiction
Series statement
Senior research essay
http://library.link/vocab/subjectName
  • Armstrong, Lance
  • Woods, Tiger
  • Business ethics
  • Steroid abuse
  • Endorsements in advertising
  • Professional sports
Label
Steroid scandals and endorsement deals : understanding why businesses should drop celebrity athletes, Holly Adams
Instantiates
Publication
Note
Word-processed manuscript
Contents
Introduction -- Chapter 1: Celebrity athlete product endorsers as role models -- Chapter 2: Steroid scandals and the psychological effects of steroid use -- Chapter 3: Steroid scandals and decreased brand loyalty and sales -- Chapter 4: The ethical reputations of businesses -- Chapter 5: A Swedenborgian perspective -- Conclusion -- Appendix A: The Tiger Woods scandal -- References
Dimensions
29 cm.
Extent
30 leaves
Label
Steroid scandals and endorsement deals : understanding why businesses should drop celebrity athletes, Holly Adams
Publication
Note
Word-processed manuscript
Contents
Introduction -- Chapter 1: Celebrity athlete product endorsers as role models -- Chapter 2: Steroid scandals and the psychological effects of steroid use -- Chapter 3: Steroid scandals and decreased brand loyalty and sales -- Chapter 4: The ethical reputations of businesses -- Chapter 5: A Swedenborgian perspective -- Conclusion -- Appendix A: The Tiger Woods scandal -- References
Dimensions
29 cm.
Extent
30 leaves

Library Locations

    • Bryn Athyn College, Swedenborg LibraryBorrow it
      2925 College Drive, Bryn Athyn, PA, 19009, US
      40.1343319 -75.0607419
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