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The Resource The long tail : why the future of business is selling less of more, Chris Anderson

The long tail : why the future of business is selling less of more, Chris Anderson

Label
The long tail : why the future of business is selling less of more
Title
The long tail
Title remainder
why the future of business is selling less of more
Statement of responsibility
Chris Anderson
Creator
Subject
Language
eng
Summary
Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business
Cataloging source
DLC
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Anderson, Chris
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.127
LC item number
.A54 2006
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Market segmentation
  • Internet marketing
  • Marketing
  • Internet
  • Marketing
  • Advertising as Topic
  • Commerce
  • Technology
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. [227]-230) and index
Contents
Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail
Control code
ocm65187392
Dimensions
25 cm.
Edition
1st ed.
Extent
xii, 238 p.
Isbn
9781401302375
Lccn
2006043378
Other physical details
ill.
System control number
(OCoLC)65187392
Label
The long tail : why the future of business is selling less of more, Chris Anderson
Link
Publication
Bibliography note
Includes bibliographical references (p. [227]-230) and index
Contents
Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail
Control code
ocm65187392
Dimensions
25 cm.
Edition
1st ed.
Extent
xii, 238 p.
Isbn
9781401302375
Lccn
2006043378
Other physical details
ill.
System control number
(OCoLC)65187392

Library Locations

    • Swedenborg Library, Bryn Athyn CollegeBorrow it
      2925 College Drive, Bryn Athyn, PA, 19009, US
      40.1343319 -75.0607419
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