The Resource The long tail : why the future of business is selling less of more, Chris Anderson
The long tail : why the future of business is selling less of more, Chris Anderson
Resource Information
The item The long tail : why the future of business is selling less of more, Chris Anderson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Swedenborg Library, Bryn Athyn College.This item is available to borrow from 1 library branch.
Resource Information
The item The long tail : why the future of business is selling less of more, Chris Anderson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Swedenborg Library, Bryn Athyn College.
This item is available to borrow from 1 library branch.
- Summary
- Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business
- Language
- eng
- Edition
- 1st ed.
- Extent
- xii, 238 p.
- Contents
-
- Introduction
- The long tail
- The rise and fall of the hit
- A short history of the long tail
- The three forces of the long tail
- The new procedures
- The new markets
- The new tastemakers
- Long tail economics
- The short head
- The paradise of choice
- Niche culture
- The infinite screen
- Beyond entertainment
- Long tail rules
- Coda : tomorrow's tail
- Isbn
- 9781401302375
- Label
- The long tail : why the future of business is selling less of more
- Title
- The long tail
- Title remainder
- why the future of business is selling less of more
- Statement of responsibility
- Chris Anderson
- Language
- eng
- Summary
- Examines the rise of the niche in today's economy, thanks to a breakdown in the barrier between supply and demand and the increasing availability of everything to everyone, and assesses the implications of this new economic model for business
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1961-
- http://library.link/vocab/creatorName
- Anderson, Chris
- Dewey number
- 658.8/02
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5415.127
- LC item number
- .A54 2006
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/subjectName
-
- Market segmentation
- Internet marketing
- Marketing
- Internet
- Marketing
- Advertising as Topic
- Commerce
- Technology
- Label
- The long tail : why the future of business is selling less of more, Chris Anderson
- Bibliography note
- Includes bibliographical references (p. [227]-230) and index
- Contents
- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail
- Control code
- ocm65187392
- Dimensions
- 25 cm.
- Edition
- 1st ed.
- Extent
- xii, 238 p.
- Isbn
- 9781401302375
- Lccn
- 2006043378
- Other physical details
- ill.
- System control number
- (OCoLC)65187392
- Label
- The long tail : why the future of business is selling less of more, Chris Anderson
- Bibliography note
- Includes bibliographical references (p. [227]-230) and index
- Contents
- Introduction -- The long tail -- The rise and fall of the hit -- A short history of the long tail -- The three forces of the long tail -- The new procedures -- The new markets -- The new tastemakers -- Long tail economics -- The short head -- The paradise of choice -- Niche culture -- The infinite screen -- Beyond entertainment -- Long tail rules -- Coda : tomorrow's tail
- Control code
- ocm65187392
- Dimensions
- 25 cm.
- Edition
- 1st ed.
- Extent
- xii, 238 p.
- Isbn
- 9781401302375
- Lccn
- 2006043378
- Other physical details
- ill.
- System control number
- (OCoLC)65187392
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.brynathyn.edu/portal/The-long-tail--why-the-future-of-business-is/xd1HrR1zeYE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.brynathyn.edu/portal/The-long-tail--why-the-future-of-business-is/xd1HrR1zeYE/">The long tail : why the future of business is selling less of more, Chris Anderson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.brynathyn.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.brynathyn.edu/">Swedenborg Library, Bryn Athyn College</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.brynathyn.edu/portal/The-long-tail--why-the-future-of-business-is/xd1HrR1zeYE/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.brynathyn.edu/portal/The-long-tail--why-the-future-of-business-is/xd1HrR1zeYE/">The long tail : why the future of business is selling less of more, Chris Anderson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.brynathyn.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.brynathyn.edu/">Swedenborg Library, Bryn Athyn College</a></span></span></span></span></div>
