Coverart for item
The Resource The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley

The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley

Label
The uses of institutional culture : strengthening identification and building brand equity in higher education
Title
The uses of institutional culture
Title remainder
strengthening identification and building brand equity in higher education
Statement of responsibility
J. Douglas Toma, Greg Dubrow, and Matthew Hartley
Title variation
Strengthening identification and building brand equity in higher education
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
NSB
http://library.link/vocab/creatorName
Toma, J. Douglas
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Dubrow, Greg
  • Hartley, Matthew
  • Association for the Study of Higher Education
Series statement
ASHE-ERIC Higher Education report
Series volume
vol. 31, no. 2.
http://library.link/vocab/subjectName
  • Universities and colleges
  • Education, Higher
  • Education, Higher
  • College publicity
  • Universities and colleges
  • Education, Higher
Label
The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 79-96) and indexes
Contents
Identification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity
Control code
ocm60338709
Dimensions
23 cm.
Extent
xiii, 105 p.
Isbn
9780787981242
Isbn Type
(pbk.)
Label
The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley
Publication
Bibliography note
Includes bibliographical references (p. 79-96) and indexes
Contents
Identification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity
Control code
ocm60338709
Dimensions
23 cm.
Extent
xiii, 105 p.
Isbn
9780787981242
Isbn Type
(pbk.)

Library Locations

    • Bryn Athyn College, Swedenborg LibraryBorrow it
      2925 College Drive, Bryn Athyn, PA, 19009, US
      40.1343319 -75.0607419
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