The Resource The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley
The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley
Resource Information
The item The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Bryn Athyn College, Swedenborg Library.This item is available to borrow from 1 library branch.
Resource Information
The item The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Bryn Athyn College, Swedenborg Library.
This item is available to borrow from 1 library branch.
- Language
- eng
- Extent
- xiii, 105 p.
- Contents
-
- Identification, equity, and culture
- Using culture to strengthen institutional identification
- Using culture to build brand equity
- Understanding institutional culture
- Institutional culture in substance and form
- Using institutional culture to strengthen institutional identification and build brand equity
- Isbn
- 9780787981242
- Label
- The uses of institutional culture : strengthening identification and building brand equity in higher education
- Title
- The uses of institutional culture
- Title remainder
- strengthening identification and building brand equity in higher education
- Statement of responsibility
- J. Douglas Toma, Greg Dubrow, and Matthew Hartley
- Title variation
- Strengthening identification and building brand equity in higher education
- Language
- eng
- Cataloging source
- NSB
- http://library.link/vocab/creatorName
- Toma, J. Douglas
- Index
- index present
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Dubrow, Greg
- Hartley, Matthew
- Association for the Study of Higher Education
- Series statement
- ASHE-ERIC Higher Education report
- Series volume
- vol. 31, no. 2.
- http://library.link/vocab/subjectName
-
- Universities and colleges
- Education, Higher
- Education, Higher
- College publicity
- Universities and colleges
- Education, Higher
- Label
- The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley
- Bibliography note
- Includes bibliographical references (p. 79-96) and indexes
- Contents
- Identification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity
- Control code
- ocm60338709
- Dimensions
- 23 cm.
- Extent
- xiii, 105 p.
- Isbn
- 9780787981242
- Isbn Type
- (pbk.)
- Label
- The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley
- Bibliography note
- Includes bibliographical references (p. 79-96) and indexes
- Contents
- Identification, equity, and culture -- Using culture to strengthen institutional identification -- Using culture to build brand equity -- Understanding institutional culture -- Institutional culture in substance and form -- Using institutional culture to strengthen institutional identification and build brand equity
- Control code
- ocm60338709
- Dimensions
- 23 cm.
- Extent
- xiii, 105 p.
- Isbn
- 9780787981242
- Isbn Type
- (pbk.)
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.library.brynathyn.edu/portal/The-uses-of-institutional-culture--strengthening/KcNWBxt2eyQ/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.library.brynathyn.edu/portal/The-uses-of-institutional-culture--strengthening/KcNWBxt2eyQ/">The uses of institutional culture : strengthening identification and building brand equity in higher education, J. Douglas Toma, Greg Dubrow, and Matthew Hartley</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.library.brynathyn.edu/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.library.brynathyn.edu/">Bryn Athyn College, Swedenborg Library</a></span></span></span></span></div>
