Coverart for item
The Resource Visual merchandising : window and in-store displays for retail, Tony Morgan

Visual merchandising : window and in-store displays for retail, Tony Morgan

Label
Visual merchandising : window and in-store displays for retail
Title
Visual merchandising
Title remainder
window and in-store displays for retail
Statement of responsibility
Tony Morgan
Title variation
Window and in-store displays for retail
Creator
Contributor
Author
Distributor
Subject
Genre
Language
eng
Summary
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers
Additional physical form
Also available in print.
Cataloging source
CaBNVSL
http://library.link/vocab/creatorName
Morgan, Tony
Dewey number
659.157
Index
no index present
LC call number
HF5845
LC item number
.M67 2011eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Credo Reference (Firm)
http://library.link/vocab/subjectName
  • Display of merchandise
  • Show windows
  • Merchandising
  • Display of merchandise
  • Show windows
Label
Visual merchandising : window and in-store displays for retail, Tony Morgan
Link
http://search.credoreference.com/content/title/lkingm
Instantiates
Publication
Note
Previous edition: 2008
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Preface -- The History of Visual Merchandising -- The Role of a Visual Merchandiser -- The day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purhase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance, and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The Visual Merchandiser's Studio -- The visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Acknowledgments
Control code
9781785391682
Dimensions
digital files.
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource (79 entries)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781785391682
Media category
electronic
Media MARC source
isbdmedia
Specific material designation
remote
System control number
  • (CaBNVSL)gtp00562570
  • (Credo)lkingm2011
  • (OCoLC)908338232
System details
Mode of access: World Wide Web
Label
Visual merchandising : window and in-store displays for retail, Tony Morgan
Link
http://search.credoreference.com/content/title/lkingm
Publication
Note
Previous edition: 2008
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Preface -- The History of Visual Merchandising -- The Role of a Visual Merchandiser -- The day-to-day role of a visual merchandiser -- Training -- Visual merchandising in a department store -- Visual merchandising of multiple chain stores -- Visual merchandising of small retail outlets -- Measuring success -- Store Design -- What is store design? -- Why is store design important? -- Who designs the store? -- How does store design work? -- Store study: Kurt Geiger -- Windows -- Getting to know your windows -- Planning a window display -- Themes and schemes -- Budgeting -- Props -- Designing a window display -- Store study: Printemps -- Color -- Window prepping -- Installing the window display -- Store study: Louis Vuitton -- Lighting -- Signage and graphics -- Window calendar -- Window standards and maintenance, and budget -- Store study: Fortnum & Mason -- In-store Visual Merchandising -- Product adjacencies -- Floor layouts -- Store study: Matthew Williamson -- Fixtures -- Wall fixtures -- Product handling -- Store study: Flight 001 -- In-store displays and trend areas -- Point of purhase and add-on sales -- Clearance merchandise -- Signage and tagging -- Lighting -- Ambience -- Retail standards and maintenance, and budget -- Virtual visual merchandising -- Store study: Topshop -- Mannequins -- Sculpting -- Purchasing mannequins -- Dressing a mannequin -- Securing a mannequin -- Grouping mannequins -- Maintenance -- The Visual Merchandiser's Studio -- The visual merchandiser's toolbox -- Health and safety -- Lighting chart -- Glossary -- Further reading -- Acknowledgments
Control code
9781785391682
Dimensions
digital files.
Dimensions
unknown
Edition
Second edition.
Extent
1 online resource (79 entries)
Form of item
online
Governing access note
Access restricted to authorized users and institutions
Isbn
9781785391682
Media category
electronic
Media MARC source
isbdmedia
Specific material designation
remote
System control number
  • (CaBNVSL)gtp00562570
  • (Credo)lkingm2011
  • (OCoLC)908338232
System details
Mode of access: World Wide Web

Library Locations

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      2925 College Drive, Bryn Athyn, PA, 19009, US
      40.1343319 -75.0607419
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