The Resource Winning over consumers' minds through power of brands and the perceptions they produce, Milica Zikic

Winning over consumers' minds through power of brands and the perceptions they produce, Milica Zikic

Label
Winning over consumers' minds through power of brands and the perceptions they produce
Title
Winning over consumers' minds through power of brands and the perceptions they produce
Statement of responsibility
Milica Zikic
Creator
Subject
Language
eng
Summary
Illustrates how brands "can be mastered so well they manipulate the perception of people" and lead them to buy a brand's products
Member of
http://library.link/vocab/creatorName
Zikic, Milica
Index
no index present
Literary form
non fiction
Series statement
Senior research essay
http://library.link/vocab/subjectName
  • Brand choice
  • Branding (marketing)
Label
Winning over consumers' minds through power of brands and the perceptions they produce, Milica Zikic
Instantiates
Publication
Note
  • Word-processed ms
  • Advisors: Brent McCurdy, Soni Werner
Dimensions
30 cm.
Extent
29 l.
Note
Interdisciplinary major in business and english.
Label
Winning over consumers' minds through power of brands and the perceptions they produce, Milica Zikic
Publication
Note
  • Word-processed ms
  • Advisors: Brent McCurdy, Soni Werner
Dimensions
30 cm.
Extent
29 l.
Note
Interdisciplinary major in business and english.

Library Locations

    • Bryn Athyn College, Swedenborg LibraryBorrow it
      2925 College Drive, Bryn Athyn, PA, 19009, US
      40.1343319 -75.0607419
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