The substance of style : how the rise of aesthetic value is remaking commerce, culture, and consciousness

Resource Information

The work The substance of style : how the rise of aesthetic value is remaking commerce, culture, and consciousness represents a distinct intellectual or artistic creation found in Swedenborg Library, Bryn Athyn College. This resource is a combination of several types including: Work, Language Material, Books.

Label

The substance of style : how the rise of aesthetic value is remaking commerce, culture, and consciousness

Title remainder

how the rise of aesthetic value is remaking commerce, culture, and consciousness

Statement of responsibility

Virginia Postrel

Creator

• Postrel, Virginia I., 1960-

Subject

• Aesthetics

Language

eng

Summary

"Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. Book jacket."--BOOK JACKET

Cataloging source

ZAB

Dewey number

111.85

Index

index present

LC call number

BH39

LC item number

.P6693 2003

Literary form

non fiction

Nature of contents

bibliography